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Building a site is not enough to have a web presence. But that does not mean that you need to
spend lots of money to make visitors come to your site.
It is believed that web is the most inexpensive media for promotion, and yet one of the most
powerful and effective ways to achieve hard-to-reach goals.
There are many kinds of online promotions. While some of them are more effective than others,
the real effectiveness of a each promotion type depends significantly on the goals of the promotion itself.
Therefore, we always advise that before taking any action, carefully analyze the goals of your
promotion and your target audiences. Most of the promotion plans build by e-novation uses a
combination of more than one the following online promotion types:
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Mass Email Marketing was thought to be one of the most important online promotion types. It is
also a solution for people who do not have a website and want to send a mass advertisement
on the net. Direct and effective, it has a straight impact on the traffic of your site. However, as
awareness for online freedom abuse and SPAM increases, the discomfort it creates on recipients
irritates anti-SPAM activists. That's because until today, there is not any official law that prevents unsolicitated (SPAM) emails.
Lots of people are still enthusiastic with this idea and e-novation is ready to launch such
advertisement campaigns for them at their own risk. You may find examples of campaigns on the right.
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Search engine submission is a must for all kinds of websites. Earned sometimes months later, its
benefits can last forever and can increase more and more in intensity. That’s why such campains
are never accounted as costs but as investments. The cost of submission to a search engine varies
from zero to few hundred dollars. Anybody can submit its site to search engines
by him/herself. However, good search engine submissions requires site optimization, keywords
analysis and professional site descriptions. These can only insure targetted results and better rankings.
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Banners, like emails have straight impacts on traffic right on the spot of the campaigns. This can be
the most costly of all online promotion types. However, an attractive banner can pass the message
even if the visitor does not click on it. Today, animation technologies like Flash even allow interactivity
between the visitor and your banner. Most of high trafic sites provide banners on their pages.
Therefore, it is better to analyse your target audience before you choose the spot of your banner.
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Exchange links with other sites. This way you can share visitors and often this does not cost you
anything. You can prepare yourself from the beginning by adding a “Usefull Links” page to your site.
Keep in mind also that as more sites link to your site, some search engines, like Google, will
enhance your rankings in the search results.
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PanArmenianBusiness.com
Mesrobian.com
GSarkissianAndsons.com.lb
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